Referrals & Partnerships
Referral networks work until it is time to settle up
An informal referral arrangement is easy to start and hard to end well. The difficulty is almost never the relationship - it is the absence of a shared record.
Artemis Blog
Medical Tourism Business Insights
Research, practical guidance and operational ideas for organizations working across international patient acquisition, sales and delivery.
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- Finance & Performance
- Marketing & Attribution
- Medical Tourism Business Management
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- Referrals & Partnerships
- Sales & Lead Management
- Team & Operations
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Marketing & Attribution
Attribution survives or it does not: keeping the source attached
If the acquisition source is lost between the ad and the closed sale, every conclusion drawn from campaign reporting afterwards is a guess.
Medical Tourism Business ManagementFeatured
Working in three languages is an operations problem, not a translation problem
Translating an interface is the easy part. The harder part is that your data, templates, notifications and reports all have a language too.
Sales & Lead ManagementFeatured
Why leads go cold, and what ownership actually means
Most lost enquiries are not lost to a competitor. They are lost to the gap between the channel they arrived on and the person who was meant to answer.